It's about players who think they're bigger than the game - entitled to more than half the daily take simply because they worked up a sweat, and it's about owners who think that they can mismanage their lemonade stand and still be entitled to profit. Make no mistake though, it's definitely not about the paying customer. They'll get their watered down, over priced, sour beverage - and they'll love every drop and come back for more.
We only have ourselves to blame.
NHL hockey is the only professional league in the world to have lost an entire season due to a work stoppage, and do you know what happened when they came back? Seven years of record record revenues. Now we're on the verge of another collapse, for pretty much the exact same reasons that caused the last stoppage and fans are taking sides. Seriously? We are actually divided on who is to blame? Even Bob McKenzie, who has probably the greatest hockey mind the business has ever seen, won't pick a side on this one.
Fool me once, shame on you...
There should only be one side that matters in all of this: the one that pays the bills. In case you didn't catch on, it's our side. Us. The fans. The only way the spoiled elite and the out-of-touch beyond wealthy will ever understand is if we hit them where it hurts he most:
- For the players you go after their ego, and the tactic is simple:
You stop watching!
Adore and revere someone else. Pay no attention to the spoiled brat in the corner, he'll find someone else to carry his books to class.
- For the owners you go after their pocketbooks, and the tactic is simple:
You stop paying!
You give someone else your hard earned dollar. Pay no dividends to the greedy, fiscally irresponsible jerks in the ivory tower, they'll move on and try to find another sucker to con.