Twitter = Engagement.
How some people following thousands and thousands of accounts can keep up and actually engage is beyond me. I love seeing celebs or "experts" following 50,000 people. There's absolutely no way that's practical for anything and I suspect that those accounts are at best a person (or team of people) just scanning the @ mentions for something worth replying to or at worst just self promoting pseudo spam churning out links or 140 character insight in a robotic "look at me!" sort of way.
As someone who is reasonably compulsive about keeping things in order, as soon as I started following more than a couple hundred people I knew I needed a system. Maybe you don't need a system, maybe you have one of your own, but in order for me to maximize my Twitter interactions and engage as effectively as I can I have come up with something that plays out like this:
First things first - I almost always use the Twitter app for my iPhone when I'm mobile and just want to check something quickly (mentions, direct messages, trends, searches, etc...). At home, I'm almost always on my laptop and I'm using Hootsuite (free). I have a system for how and what I tweet as well, but that's a separate post altogether, for now we'll focus on organizing the 486 people I'm following.
One thing Twitter has done that's a great idea is lists. Their implementation of lists is clumsy and getting at them from the web or iPhone app takes too many clicks but fortunately there are other apps out there that help with this. Now on to the system...
It's really quite simple. Everyone I follow goes into a list. Heck, even if I don't want to follow someone I can add them into a list (they won't clog up my main feed and they'll still show up when I look at my list). One follow, one list. How many lists do I have? Good question. I have 13, and here they are (along with what each one is):
- Friends (self explanatory)
- Tweeps (these people interact with me on Twitter most often)
- Tweeple (I like what these people have to say)
- Community (people in my community or other local communities)
- Writing (people who write)
- Personalities (famous people, celebs, and personas)
- Sports (athletes and sports journalists)
- News (traffic, weather, headlines)
- Music (musicians, music journalists)
- Visual Arts (photography, painting, other forms of visual art)
- Geek Stuff (social media "experts", science, geeks and nerds)
- Businesses (twitter accounts for businesses I support/recommend)
- Causes (charitable organizations I support or generally agree with)
Yes, it means I'm effectively putting the people I follow on Twitter into a hierarchy, but that's just the way it is. Sometimes I'm not in the mood to listen to what my writer friends are up to. Many times I'm not concerned with what a celebrity is doing. Quite often I want to know what's going on with my friends and in my community. Here's how my tabs are broken down:
- Tab 0 - mentions, direct messages, my re-tweeted (yes, I'm narcissistic so that's why it's first)
- Tab 1 - friends, tweeps, tweeple, community
- Tab 2 - writing, personalities, sports, news
- Tab 3 - music, visual arts, geek stuff
- Tab 4 - businesses, causes
- Tab 5 - hashtags (trends and topics I like to follow)
But what about maintenance? Another good question. There are a bunch of non-Twitter apps and websites that will help you manage your lists but the one I like to use is found at http://tweetbe.at. It's free and does a pretty good job of managing lists, list members, and other twitter followers/following. The only downside is it will only load 500 of the people you're following on any given screen. Once a month or so I go through my followers/following and start to clean things up. I get rid of the spam-bots and unfollow people and shuffle the list participants based on recent interactions.
So there you have it. My Twitter system in 1000 words or less. I'd be interested in knowing what you're doing to manage your Twitter environment. Use the comments below to share or post links to other systems that work.